.Post Scenery: 15.Ever before pondered just how an electric engineer ends up operating an influencer advertising and marketing platform? Jonathan Eg, Chief Executive Officer of Partipost, splashes the herbal tea on The Adrian Show.Key takeaways:.Why trading formulas triggered solitude (and an occupation pivot).The magic formula: authenticity + uniformity = influencer excellence.B2B influencer advertising and marketing in Asia: It's coming, yet little by little.AI influencers: Cool, but perhaps won't replace your BFF's Instagram.The payment trouble tormenting influencer advertising and marketing (and exactly how Partipost is addressing it).Enjoyable fact: Jonathan's daddy anticipates Mondays. Yes, you read through that right.Bottom line: The influencer advertising garden is developing much faster than you can easily point out "swipe up." From micro-influencers to artificial intelligence characters, the video game is modifying-- but genuineness still reigns supreme.So, before you write off that pal with 200 followers as "not influential," always remember: around the world of nano-influencers, your bestie may just be actually the following major trait.Listen for even more influencer ideas and possibly pick up an idea or 2 for your personal Instagram activity!